Let’s use our innovative brain!

When talking about innovation processes and creative cognition, we hypothesize that some ways of thinking and treating information are better to generate ideas. In cognitive psychology, this way of thinking is called divergent thinking, which is in opposition to the classical way of thinking called convergent thinking.



Better understanding how the brain works, its biases and heuristics, and using cognitive tests can help with exploring these divergent ways of thinking and quantify our own innovative profile. This short article gives some ideas of what cognitive science could bring to innovation management.


Cognitive tools that can be useful to build innovative cognitive profile:

  1. IAT (Implicit Association Test)
  2. Go-NoGo tasks
  3. Cognitive bias tests ( see all articles of this blog)
  4. Behavioral economic tests


Todd Lubart, L’ouverture du monde

Luc de Brabandere, CecileBertrand Pensée magique, Pensée logique

Westby, E. L., & Dawson, V. L. (1995). Creativity: Asset or burden in the classroom? Creativity Research Journal, 8(1), 1-10.

Runco, M. A. (2010). Creativity has no dark side.In D. H. Cropley, A. J. Cropley, J. C. Kaufman

Jennifer S. Mueller, Shimul Melwani, Jack A. Goncalo The Bias Against Creativity: Why People Desire But Reject Creative Ideas

Tanja Sophie Schweizer The Psychology of Novelty-Seeking,Creativityand Innovation:NeurocognitiveAspects Within a Work-Psychological Perspective