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Turning client suitability assessment into a science

46_ the-cognitive-zoo.jpg

The Cognitive Zoo

45_i-am-biased-is-it-serious-doctor.jpg

I am biased, is it serious, doctor ?

44_familiarity-bias-why-its-better-at-home.jpg

Familiarity Bias: Why it’s better at home…

43_how-to-avoid-cheating-in-an-organization.jpg

How To Avoid Cheating In An Organization?

42_thinking-fast-and-slow.jpg

Thinking Fast and Slow…

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Are you ambiguity averse?

36_is-your-dollar-worth-more-today.jpg

Is Your Dollar Worth More Today?

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To be objective, be simple!

34_how-do-we-reduce-cognitive-biases-in-organizations.jpg

How Do We Reduce Cognitive Biases in Organizations

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What are Implicit Association Tests?

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Let’s use our innovative brain!

31_decision-biases-in-start-up-valuation.jpg

Decision Biases in Start-up valuation

30_what-is-the-role-of-emotions-in-moral-judgement.jpg

What is the Role of Emotions in Moral Judgement?

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Can we make complex decisions unconsciously?

28_where-will-your-chinese-clients-go-for-holidays-this-year.jpg

Where Will Your Chinese Clients Go For Holidays This Year?

27_what-your-consumers-do-not-tell-you.jpg

What your consumers do not tell you…

26_heuristics-can-we-trust-our-intuition.jpg

Heuristics: Can We Trust Our Intuition?

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Healthy = Tasty ?

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Bias 24: Monty Hall Case

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Bias 23: Partition Dependence Bias

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Bias 22: Simultaneous vs. Sequential Choice

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Bias 21: Unit Dependence Bias

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Bias 20: Loss Aversion

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Bias 19: Mere Exposure Effect and Familiarity bias

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Bias 18: Overconfidence

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Bias 17: Local Representativeness Bias

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Bias 16: The Ellsberg Paradox

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Bias 15: The Allais Paradox

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Bias 14: Conjunction Fallacy

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Bias 13: Base Rate Fallacy

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Bias 12: Framing Effect

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Bias 11: Anchoring Effect

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Bias 10: Regression to the Average

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Bias 9: Gambler’s Fallacy

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Bias 8: Syllogism Fallacy

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Bias 7: The Law of Small Numbers

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Bias 6: Endowment Effect

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Bias 5: Moral Dilemma

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Bias 4: Reasoning Fallacy

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Bias 3: Ratio Bias

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Bias 2: Herding Effect